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CHRISTI CLIFFORD

 (646) 284-5147 • christi.clifford@gmail.com

SUMMARY

Professional video producer and editor with more than 12 years of experience providing creative direction for feature-style interviews, online content, and testimonials for clients in the technology, advertising and non-profit industries. Key strengths include project management, storytelling, concept development, and video editing. Proficient in a wide range of industry tools and software including Adobe Premiere, After Effects, and Photoshop

EXPERIENCE

Freelance, Austin, TX and New York, NY                                                                                                    2010 – present
Video Producer + Editor
•    Lead full-cycle production for local and national freelance projects such as feature-style interviews, web series, corporate promotions, training videos, and sizzle reels for clients in a wide range of industries; notable clients include HBO, SolarWinds, Active Voice, and Dell
•    Cultivate consultative client relationships, helping establish creative vision, managing budget allocation, and leading projects from inception to production and through post-production to ensure quality and client satisfaction; drive business through word-of-mouth referrals
•    Art direct photo/video shoots and fulfill ad hoc requests for motion graphics, titles, and animations
•    Produce and edit hardware repair and installation tutorials for Dell, Inc., with more than 300 videos completed to date
•    Managed post-production tasks for an IT software company, SolarWinds, with oversight of editing, graphics, sound design, color-correcting, distribution and archiving for creative brand videos, customer training and how-to videos, testimonials and interview series
•    Produced video content for commercials and promotions for local businesses, including ATX Fence Supply, Park & Zoom, and Roger Beasley Mazda on behalf of Kernel Advertising Agency in Austin, Texas

First Person American, New York, NY and Austin, TX                                                            September 2010 – present
Creative Director + Editor
•    Develop storylines and led creative direction for an educational, not-for-profit documentary series exploring immigrant stories. Produce, shoot and edit video series
•    Obtained a $6,500 grant to organize and lead a 10-week student workshop, teaching a predominately immigrant student population about video production and editing, including look, tone, music, and design
•    Commissioned by Active Voice to produce five pilot episodes as an extension of original documentary series and a promo video for the Ellis Island Museum to promote social awareness of immigration history in the U.S.

WeightWatchers.com, New York, NY                                                                        November 2003 – September 2010
Video Producer + Editor
•    Led the creation and development of the brand’s first video department, established project vision and managed all creative, editorial and marketing video content for the top nine most visited WeightWatchers sites, with over 1 million subscribers worldwide
•    Managed a global, cross-functional team of marketing, creative, content, and public relations professionals in the creation of website channels, including fitness, food, testimonials, and brand content
•    Coordinated and managed the daily activities of all creative, editorial and marketing content project workflows, freelancers, creative teams and third-party vendors for messaging consistency across nine international sites


EDUCATION

Bachelor of Arts, English
University of Texas at Austin